Spring 2011 Collection For Spring 2011, Ce Ce Chin of 80%20 was inspired by the “surfer in the city”. She’s been known to wake up at the crack of dawn and trek out to Far Rockaway in search of good waves. While she might be an beginner surfer, Ce Ce has proven skills interpreting lifestyle trends into fun, fashionable footwear.
One source of inspiration was the teen cult film “Fast Times at Ridgemont High”. Sean Penn’s character Jeff Spicolli wears a Mexican Baja pullover when he receives a pizza delivery during history class. 80%20′s spring line includes a baja fabric in primary colors, pastel and maize stripes.
Other materials are just as relaxed- washed canvas, tie dye leather and braided boho straps. The 80%20 Brand The lifestyle you live, the footwear that gets it. This is the world you create out of your own passion. We provide the shoes to take you there. Living the life: fun-loving fashion and easy, effortless style. 80%20 footwear.
The concept behind 80%20 came from Ce Ce Chin’s observation that we tend to wear our favorite 20% of our wardrobe 80% of the time. The smallest percent has the greatest impact. The ratio of knowing your life, your style and your aspirations. 80% life, 20% shoes=100% love.
